Using a large mixing bowl with an electric mixer, combine the cake mix, water, oil, and eggs according to the instructions on the box of cake mix. (Usually it indicates to mix on medium speed for 2 minutes, but this may differ by brand.)
13.25 ounce box yellow cake mix, 1 cup water, ⅓ cup vegetable oil, 3 large eggs
Use a 1 tablespoon cookie scoop or a 1 tablespoon measuring spoon and measure out a tablespoon of batter into each of the prepared cupcake liners. Sprinkle ¼ teaspoon of cinnamon sugar mixture over the batter.
Add another 1 tablespoon of cupcake batter on top of the cinnamon sugar mixture followed by another ¼ teaspoon of cinnamon sugar mixture.
Finally top that off with another 1 tablespoon of batter. The layers should look like this: batter, cinnamon sugar, batter, cinnamon sugar, batter. The cupcake liners should be about ⅔ full when you're finished layering.
Bake for 19-22 minutes or as indicated on the box of cake mix. The cupcakes are done when a toothpick inserted in the center comes out clean.
Let the cupcakes cool completely before frosting.